Many countries and their people nowadays have a short memory of the problems that they face. They react with a simplistic and self-absorbed attitude, forgetting that often they created those problems themselves.
So we’ve put a twist on the kids’ classic Memory Game and turned it into a Short Memory Game where players have to match today’s problems with yesterday’s causes.
Big Issue
Agency: AML Group
Creative Lead
Concept & Art Direction
PR and social launch strategy
At Davos, The Big Issue turned the classic Memory Game on its head. The Short Memory Game challenged world leaders to match today’s crises with yesterday’s causes, and confront the part they played in creating them.
Creative Direction: Richard Germain
Art Direction & Creative Lead: Rod Veludo
Copywriter: Silvia Cutrera
Production: AML Group